Fanta Orange, 20 oz. Bottles, 24 Pack

Need to brighten your day? Take your taste buds on the sweetest of tropical vacations. Try Fanta® Pineapple today–a golden glow of delicious proportions.  

Source: https://www.fanta.com/products/pineapple 

Selling Data Point(s): 

1. In the Coca-Cola Beverages Florida territory, Fanta Pineapple annual sales for 2022 increased to $7.0 million, which is a growth of $1.2 million versus the previous year.  
   
   
2. Fanta is the only fruit flavored SSD offering a pineapple flavor in any SKU today bringing incremental shoppers to the trademark. 

Source: (1 & 2) Numerator – Filtered: Fanta Pineapple, FL, 2022; (3) Nielsen AMC YTD – Retail. 

Shopper Information/Demographics: 

1. In 2022, Fanta Pineapple consumers in the Coca-Cola Beverages Florida territory were 27% more likely to pay higher prices for items versus other beverage consumers. This opportunity provides the potential to increase basket spend amount per shopping trip. 
   
   
2. Fanta is 7.0x more likely to be purchased over leading competitor in the Coca-Cola Beverages Florida territory. 

Source: (1 & 2) NAOU BevMap YTD thru 12/15/21; Retail Nielsen AMC Dec 2021.