smartwater, 20 oz. Bottle, 24 Pack

Recommended Retail Price Per Bottle: $2.25

smartwater®: 

Flavor Profile/Description:  

smartwater® is a premium, zero-calorie bottled water. Through vapor distillation and the addition of electrolytes (calcium, magnesium, and potassium), it delivers a taste that is distinctly fresh, crisp, and pure. 

Source: https://www.cokesolutions.com/products/brands/smartwater/smartwater.html 

 Selling Data Point(s): 

1. In the Coca-Cola Beverages Florida territory, smartwater annual sales for 2022 increased to $52.8 million, a growth of $14.3 million versus the previous year. 

1. In 2022 smartwater buyer penetration opportunity increased to 8.6% in the Coca-Cola Beverages Florida territory. 

1. smartwater has 2.1x revenue volume of nearest competitor nationally. 

Source: (1 & 2) NAOU BevMap – Filtered: smartwater YTD, FL; (3) Nielsen Total AMC FY 2021; Numerator 52 Weeks April 2022. 

Shopper Information/Demographics: 

1. smartwater is preferred 1.8x over leading competitor in the Coca-Cola Beverages Florida territory. 

 Source: (1) NAOU BevMap – Filtered: Smartwater, FL, YTD 2022