Fresca, 20 oz. Bottles, 24 Pack

FRESCA® is the adult soft drink with the distinctive, citrus grapefruit taste that invites consumers to sip and savor the unexpected. 

Source: https://www.cokesolutions.com/products/brands/fresca/fresca.html 

Selling Data Point(s): 

1. In 2022 Fresca buyer penetration opportunity increased to 10.5% in the Coca-Cola Beverages Florida territory. 
   
   
2. In 2022 Fresca consumers in the Coca-Cola Beverages Florida territory are 11% more likely to pay higher prices for items versus other beverage consumers. This opportunity provides the potential to increase basket spend amount per shopping trip. 

Source: (1 & 2) Numerator – Filtered: Fresca, FL, 2022. 

Shopper Information/Demographics: 

1. New branding initiatives for Fresca in 2022 increased Florida shoppers’ purchase of the Fresca brand by 5.5% since the previous year. 

Source: (1) NAOU BevMap – Filtered: Fresca, FL, YTD 2022.