Mello Yello , 20 oz. Bottles, 24 Pack

Mello Yello’s delicious citrus taste keeps you refreshed and ready for what's next. Since 1979, Mello Yello® has refreshed and rewarded those who never quit. 

Source: https://www.cokesolutions.com/products/brands/mello-yello/mello-yello.html 

Selling Data Point(s): 

1. In the Coca-Cola Beverages Florida territory, Mello Yello annual sales for 2022 increased to $2.2 million, which is a growth of $1.5 million versus the previous year.  
   
   
2. In 2022, Mello Yello buyers in the Coca-Cola Beverages Florida territory were 6.6% more likely to make additional product purchases per shopping trip. 
   
   
3. In 2022, Mello Yello consumers in the Coca-Cola Beverages Florida territory were 89% more likely to pay higher prices for items versus other beverage consumers. This opportunity provides the potential to increase basket spend amount per shopping trip. 

Source: (1 & 2) Numerator YTD June 2022. Filtered: Mello Yello; CCBF; (3) Numerator – Filtered: Mello Yello, FL, 2022. 

Shopper Information/Demographics: 

1. Mello Yello had 83% aided brand awareness in 2022, a 2% growth from previous year. 

Source: (1) NAOU BevMap – Filtered: Mello Yello, FL, 2022; (2) Numerator YTD June 2022. Filtered: CCBF.