Sprite Zero Sugar, 20 oz. Bottles, 24 Pack

The iconic great taste of Sprite® with Zero Sugar. The same lemon-lime soda taste with 100% natural flavors and zero-calories.  

Source: https://www.sprite.com/products/sprite-zero-sugar 

Selling Data Point(s): 

1. Within the Coca-Cola Beverages Florida territory, Sprite Zero Sugar annual sales for 2022 increased to $31.2 million, a growth of $5.9 million versus the previous year.
   
   
2. When Sprite Zero Sugar is added to a purchase, the total basket spend averages $63, an increase of $25 over the average Florida shopper’s basket spend.  
   
   
3. In 2022, Sprite Zero Sugar buyer penetration opportunity increased to 11.3% in the Coca-Cola Beverages Florida territory. 
   
   
4. Sprite Zero Sugar share growth is the largest in the lemon-lime segment. 

Source: (1-4) Numerator – Filtered: Sprite Zero, FL, 2022. 

Shopper Information/Demographics: 

1. In 2022, Sprite Zero Sugar consumers were 23% more likely to pay higher prices for items versus other beverage consumers in the Coca-Cola Beverages Florida territory. This opportunity provides the potential to increase basket spend amount per shopping trip. 
   
   
2. Top consumers are more likely to be young and ethnically diverse, with an over index in African and Black Americans under 35 in the Coca-Cola Beverages Florida territory. 

Source: (1) Numerator – Filtered: Sprite Zero, FL, 2022.; (2) NAOU BevMap – Filtered: Sprite Zero, FL, 2022