Coca-Cola Zero Sugar, 20 oz. Bottles, 24 Pack

Coca-Cola® Zero Sugar has a great taste with zero sugar and calories. 

Source: https://us.coca-cola.com/products/coca-cola-zero-sugar/coca-cola-zero-sugar 

Selling Data Point(s): 

1. Reformulation of Coca-Cola Zero Sugar recipe reformulation in 2021 created a more refreshing taste and delicious flavor with no changes to ingredients and nutritional values. 
    
2. Since Coca-Cola Zero Sugar’s launch in 2005, the brand has consistently delivered double-digit growth.  

Source: (1 & 2) https://www.coca-colacompany.com/news/coke-zero-sugar-refresh 

Shopper Information/Demographics: 

1. Coca-Cola Zero Sugar is 5.3x more likely to be purchased over the leading competitor in the Coca-Cola Beverages Florida territory.
   
   
2. Coca-Cola Zero Sugar has consistently driven diet cola category growth by more than 32% over the two years leading up to 2023. This suggests continuous success in the future.
    
3. Much of the growth in the Sparkling Soft Drink category is derived from Diets/Zeros as the core shoppers (35–54-year old's) seek healthier lifestyles in 2023. 

Source: (1) NAOU BevMap – Filtered: Coca-Cola Zero, FL, 2022; (2) NAOU Nielsen Total US AMC Numerator 2022;  (3) NAOU iShop – Filtered: Coca-Cola Zero, FL, 2022.