Dasani Water, 20 oz. Bottle, 24 Pack

Recommended Retail Price Per Bottle: $2.25

Flavor Profile/Description:

• Great tasting purified water, enhanced with minerals for a pure, fresh taste. And DASANI®  PlantBottle packaging is: Up to 30% made from plants. 100% recyclable. An important step toward The Coca-Cola® Company's future goal of producing all of our plastic bottles from 100% renewable materials. 

Source: (1) https://www.cokesolutions.com/products/brands/dasani/dasani.html 

Selling Data Point(s): 

• #1 base brand in dollars, category, & among single serve water brands. 

• The Dasani 20oz 30% recycled PET Bottle* provides consumers with a sustainable package that reduces the amount of virgin plastic used and is made of 30% recycled bottles. *30% rPET excludes cap and label. 

Source: (1) Nielsen Scanning, AMC 2020.; (2) NAOU Dasani rPET Sell Sheet, Oct 2022. 

Shopper Information/Demographics: 

• Dasani is 1.3x more likely to be purchased over leading competitor in FL.  

• Dasani has 98% Brand Awareness. 

 Source: (1) NAOU BevMap - Filtered: Dasani, 12MMT Dec 2021, CCBF; (2) Bev360 12 months, May 2021; Filtered: Dasani.