Diet Coke, 20 oz. Bottles, 24 Pack

 Diet Coke® is the perfect refreshment for people who want no calories, but plenty of taste. Launched in 1982, Diet Coke is now the #1 sugar-free beverage brand and the #2 beverage brand in the United States. 

Source: https://www.cokesolutions.com/products/brands/diet-coke/diet-coke.html  

Selling Data Point(s): 

1. Diet Coke accounts for 40% of diet cola sales, almost twice as much as Diet Pepsi. 
   
   
2. Within the Coca-Cola Beverages Florida territory, Diet Coke reached $206.4MM in sales during 2022, adding $6.4MM versus the prior year. 
   
   
3. In 2022, Diet Coke consumers in the Coca-Cola Beverages Florida territory were 12.5% more likely to pay higher prices for items versus other beverage consumers. This opportunity provides the potential to increase basket spend amount per shopping trip. 

Source: (1) Nielsen Connect, Total U.S. AMC, 52 WE 11.26.21; (2 & 3) NAOU BevMap – Filtered: Diet Coke, FL, 2022. 

Shopper Information/Demographics: 

1. Diet Coke is 2.1x more likely to be purchased over the leading competitor in the Coca-Cola Beverages Florida territory. 
   
   
2. Diet consumers place Diet Coke in their top 2 consideration box 64% of the time, surpassing the competition by 20% in 2022. 

 Source: (1 & 2) NAOU BevMap – Filtered: Diet Coke, FL, 2022.