Barq's Root Beer, 20 oz. Bottles, 24 Pack

Barq’s® delivers root beer flavor; it’s the way root beer is supposed to taste: bold, full of flavor, with a kick. Barq’s has bite!™ 

Source: https://www.cokesolutions.com/products/brands/barq-s/barq-s-root-beer.html 

Selling Data Point(s): 

1. When Barq’s is added to a shoppers purchase within the Coca-Cola Beverages Florida territory, the total basket spend increases by $4.00 on average.
   
   
2. In the Coca-Cola Beverages Florida territory, annual sales for Barq’s Root beer in 2022 increased to $7 million, which is a growth of $1.6 million versus the previous year.  

Source: (1 & 2) NAOU BevMap – Filtered: Barq’s, FL, 2022. 

Shopper Information/Demographics: 

1. In 2022, Barq’s Root Beer maintained high aided brand awareness among Florida consumers at 87%. 

Source: (1) Numerator – Filtered: Barq’s, YTD 2022.