Pibb Xtra, 20 oz. Bottles, 24 Pack

Pibb Xtra® provides an intensely flavored, refreshing spicy cherry alternative to regular cola.  

Source: https://www.cokesolutions.com/products/brands/pibb/pibb-xtra.html 

Selling Data Point(s): 

1. In the Coca-Cola Beverages Florida territory, Pibb Xtra annual sales for 2022 increased to $2.5 million, a growth of $0.8 million versus the previous year.  
   
2. In 2022 Pibb Xtra consumers within the Coca-Cola Beverages Florida territory are 32% more likely to pay higher prices for items versus other beverage consumers. This opportunity provides the potential to increase basket spend amount per shopping trip. 

Source: (1) NAOU BevMap – Filtered: Pibb Xtra, YTD; (2) Nielsen Connect, Total U.S. AMC, 52 WE 12.26.22.